Our engagements

Fashion is gone. Long live Fashion!

Because we are convinced that we have reached the end of a model that puts us in danger, the urgent need is to change it. Overconsumption in all sectors of our economies is suffocating our Earth. The world population continues to grow and everyone, in a very understandable approach, wishes to improve their comfort of life. This is all the more true in developing countries where populations see their purchasing power increase considerably. Consuming at all costs becomes inevitable.

But why always produce more? How long will we keep plucking natural resources from the bowels of the earth over and over again when we can do otherwise? To do better.

The fashion industry is like any other. For some time now, we have witnessed an acceleration in “fast fashion”. A trend that pushes us to consume fashion as quickly as fast food burgers. Some major brands offer dozens of new collections each year. Let's try to imagine for a moment what this represents in terms of natural resources drawn from our Earth. As we know today, this reality has reached its limits.

Here are some data to properly measure the extent of the disaster and the severity of the danger:

• Greenhouse gas emissions: the fashion sector alone produces 2% of greenhouse gases worldwide
• High water consumption: for example, it is estimated that around 2,700 liters of water are needed to produce a single T-shirt. The fashion industry is responsible for 20% of all industrial water pollution in the world.
• Various pollution: the various products that are used during manufacturing pollute the waterways and soils of producing countries, leading to environmental and health disasters.

Polyester and cotton are the two main materials that go into the composition of our clothes. But did you know that the production of polyester, derived from petroleum, releases two to three times more carbon emissions than cotton, but the polyester does not break down in the ocean ?

Nearly 500,000 tonnes of microfibers are released into the ocean each year. That's the equivalent of 50 billion plastic bottles.

And cotton will you tell me? Unfortunately, it is not better. It certainly enjoys a better image because it is perceived as more "natural", but in reality, its production requires enormous quantities of pesticides. It is estimated at ¼, the percentage of pesticides used in the world dedicated to cotton cultivation; without forgetting the high water consumption in crops.

We will not forget, of course, all the materials from animals, such as wool, leather or fur which, beyond polluting, cause animal suffering totally in contradiction with the values defended by Andy's Ethic.

 

FACED WITH THIS SAD FINDING
Andy's Ethic wants to support the new generation wishing to consume fashion
ethically and responsibly with strong commitments:

 

• Sustainable collections that meet ethical and demanding criteria.
• Organic and recycled raw materials.
• The guarantee and the traceability of the materials used thanks to the numerous certifications and labels.
• Eco-responsible collections without compromise of quality and comfort.